PRISA Media presents its new organizational structure | Economy and business

PRISA Media continues to move forward on its new roadmap and announces a new organization that will enable more agile and efficient management, based on digital transformation and the convergence of resources around seven cross-functional platforms: Commercial, Digital and Technological, Audio, Operations, Human Resources and Talent, Legal and Marketing, and Hearings.

The new structure has been reinforced by a new PRISA Media Board of Directors, which will be led by Executive Chairman Carlos Nuñez and has a high number of women, demonstrating the group’s commitment to promoting talent. feminine.

The committee will be made up of the managers of the seven transversal platforms: Marisa Manzano (Commercial), José Gutiérrez (Digital and Technology), Vanessa Hernández (Operations), Marta Bretos (Human Resources and Talent), Javier Muñoz (Legal), María Jesús Espinosa de los Monteros (Audio) and the new head of Marketing and Audiences, who has not yet been named. They will be accompanied by the head of the group president’s office, Pilar Gil.

Business leaders from Spain and America will also be present: Ignacio Soto (CEO of La SER, Los40 and Cadena Dial), Juan Cantón (CEO of EL PAÍS, Like, Cinco Dias and El HuffPost), Felipe Cabrales (CEO in Colombia), Francisco Cabañas (Mexico) and Ricardo Berdichesky (Chile).

The editors, Pepa Bueno (EL PAÍS), Montserrat Domínguez (Cadena SER) and Vicente Jiménez (As), will continue to focus on their content generation activities, and their work with the board will be coordinated through Carlos Nunez.

The Executive Chairman said that “PRISA Media has an exceptional team to manage the digital evolution of the group, combining youth and experience, internal and external talent and a strong commitment to the professional development of women within the organization.

“The goal of this structure,” Núñez continued, “is to help us proactively align with our subscribers, readers, listeners, and advertisers; maximize the value of our content and our audience; foster interaction between brands; make our work culture more collaborative and agile, and underpin it with data to make it more efficient, aligning it to address the global marketplace in Spanish.

The seven platforms defined will be focused on the search for efficiencies and synergies, offering a service to all of the group’s brands aimed at allowing them to focus solely and exclusively on the creation and distribution of content.