Jiemian News reported on August 5 that Kuaishou, the main rival of the mainland version of TikTok in China, Douyin, announced an organizational restructuring involving several departments and set up a new management committee.
According to an internal email, Kuaishou’s new management committee is made up of 12 members, and CEO Cheng Yixiao is fully responsible for the company’s corporate governance. After the adjustment, Liu Feng and Ma Hongbin will lead the trade department and the international department respectively. The new comprehensive support line includes an efficiency engineering department and a comprehensive support and management department. Additionally, the Human Resources Department has changed its name to the Human Resources Line.
In September last year, Kuaishou began adjustment of the organizational structure of the division system, aiming to further improve organizational efficiency. According to relatives of Kuaishou, this means that the adjustment of the organizational structure of the division system, which lasted nearly a year, continues to deepen.
According to public reports, Ma Hongbin joined Kuaishou in March 2017. Prior to joining the company, he worked at the Boston Consulting Group for six years and worked as a senior operations manager at Meituan. during two years. After joining Kuaishou, Ma experienced rotation in many departments and served as strategic analysis manager, operations manager and business group manager.
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Liu Feng joined Kuaishou in 2018. Before that, he worked in the management consulting department of Tencent Office of the President and was responsible for post-investment management support of Kuaishou. During the period when Liu was in charge of human resources, organizational management and culture, efficiency engineering and other related works, Kuaishou gradually built a comprehensive organizational management system, including professional ranks, management ranks and enterprise management information systems, and began the organization division system structure adjustment.
In fact, since September last year, Kuaishou has started a series of organizational restructuring to improve its efficiency. In the second half of last year, Kuaishou’s overseas development strategy shifted to refined operations, and the operational efficiency of the central operations team was improved by reducing investment by promotion in non-essential markets and integrating Kwai. Regarding the restructuring of the international department in March this year, Kuaishou announced the establishment of separate international and commercial departments to bring into play the commercial synergy in domestic and foreign markets.