How will companies really use Web3? Organizational Culture in the Metaverse

Business hasn’t been “business as usual” for a few years now. The pandemic has dramatically changed the way many of us participate in our workplaces and has effectively reshaped the entire US labor market. The fact is that the vast majority of employees who can do their work from home are In doing so. And in the scarcity of face-to-face meetings, virtual offices are rapidly gaining popularity.

But we’re not just talking about video calls and Zoom happy hours. Metaverse the jobs are there – from software engineering roles to making one-to-one sandwiches metro metaverse. Even established, non-digital-native companies are looking to engage with the Web3 ecosystem and onboard their employees along the way.

The Metaverse isn’t just a game anymore. Here’s why.

An example of a Horizon workbench. Credit: Meta

The Metaverse is more than NFTs and VR games

Right now, it seems like everyone is talking about the Metaverse. The term exploded in popularity last fall when Facebook changed its name to Meta. Since then, many have become interested in what the “metaverse” really entails. Some even find it in their interest to secure some virtual real estate.

The concept of metaverse has has been around for decades, but its recent resurgence is not a random event. Just as blockchain technology (especially NFTs) has taken off over the past year, the contemporary idea of ​​living a fully digitized life has also taken off.

Currently, the most established use cases for metaverse technology center around NFTs or games. Platforms like Decentralized, Cryptovoxelsand The sandbox continue to incentivize users to build virtual homes, view and trade NFTs, and generally engage in their gamified ecosystems.

Google tilt brush is a perfect example of how metaverse technology has helped grow the NFT ecosystem. Created to be a virtual version of a fully equipped painter’s studio, Tilt has become the livelihood of artists like Anna Zhilyaeva and Aimi Sekiguchi – who use the software to create immersive NFTs that often recover a large sum.

We’ve even seen a slew of NFT art galleries built into the metaverse, with Sotheby’s perhaps taking the cake for the virtual version of their London headquarters. And institutions aren’t the only ones with an incentive to create galleries, as companies like OnCyber ​​make it easy for collectors of all skill levels to showcase their NFTs in the metaverse.

Sotheby’s Decentraland Gallery. Credit: Decentralized

But what is the real use of blockchain-based games? Is that all there is to the Metaverse? Of course not. While these games are fun (no seriously, go messing around on Decentraland, it’s awesome), the real incentive to enter the metaverse is that it opens up a whole new avenue for people-to-people connections.

With open-world metaverse games, we are able to meet a wide variety of people from the comfort of our homes. And these interactions have evolved well beyond the days of chat rooms and Omegle. With platforms such as VR Chat and Meta’s Horizon Worlds, users can come face-to-face with people from all over the world.

Thanks to the early adopters of these virtual technologies and the developers who used them, non-digital native companies can easily get involved in the metaverse.

It should come as no surprise that there is a market for enterprise solutions for organizational culture. I mean, we’ve all reluctantly held our meetings via Zoom or Google Meet since 2020. The need to improve these tools and use technology to make remote work less isolating is obvious.

Companies like Microsoft, Meta, and many others aim to be ahead of the pack when it comes to these solutions. Especially when it comes to taking aspects of the metaverse – open-world games, custom avatar creation, and VR capability – and adapting them for business

In the years to come, platforms like Meta’s Horizon work rooms and Microsoft Mesh could make the shift to an all-remote work model more attractive to employers and employees. Other companies are not far behind in their efforts to provide an alternative to the many technology solutions developed by Fortune 500 companies.

Rove, on the other hand, is perhaps one of the best enterprise-focused metaverse platforms currently available. Aiming to expand what is possible in the metaverse, this new open access metaverse project provides use cases that place importance on this aforementioned interpersonal connection.

With Rove, the metaverse can seem like a happy medium between fun and utility. For artists wanting to create a 3D website/showcase for their products, users wanting to customize a virtual meeting space, and of course businesses looking for a more casual Web3 way to hold meetings, Rove offers solutions.

The range of spaces users can create in Rove. 1 credit

Imagine, instead of staring at business cards and frozen screens in a video meeting of 10+ people, your entire team can don their own custom avatars, show up in a lounge, and turn on a virtual projector for a presentation. In Rove, all this is possible. Users can even dress the office walls with the latest NFTs they’ve picked up – no coding skills needed.

This line between the corporate and casual metaverse could very well be the gateway for companies to take an interest in fostering a Web3 organizational culture. And it seems that even new players entering the race for the Metaverse understand this: that the interactive and accessible components of the Metaverse are probably its biggest selling points.

A feature that inspires creativity and vice versa. This seems to be the goal of many metaverse companies, maybe better illustrated by vSpace – an extended reality platform that offers 3D video conferencing with a sort of plug-and-play nature. With Twitch, Vimeo, and YouTube integration all rolled into one, the people-to-people connection-focused business tool almost feels like a game.

The metaverse is anything but static

With each passing month, facets of everyday life are integrated into the metaverse. Use cases are growing rapidly, and just as quickly as games got companies on board, Microsoft, Meta, Rove and others will also help open the doors to the next big iteration.

The Metaverse should be for everyone. Sure, it can be confusing, but the metaverse is here and it doesn’t just have to be an individualized experience anymore.

We’re unlikely to see any companies start incentivizing their entire staff to show up virtually for a full 40-hour work week anytime soon (well…unless you are ZOAN). But now, onboarding your team to the Metaverse can be as easy as scheduling a meeting.