DHgate Announces New Group Organizational Structure

DHgate, China’s leading cross-border e-commerce marketplace, held its 2022 Annual Vendor Conference today in Shenzhen, China. Diane Wang, Founder, President and CEO of DHGATE Group, announced that DHgate.com has officially become DHGATE Group. The new DHGATE Group structure will be powered by the dual business engines of centralized DHgate and decentralized MyyShop, with the latter driving continued growth of Gen Z consumers. With the presence of DHgate executives and partners, including representatives from third-party partners such as Google and TikTok, as well as thousands of online and offline attendees, attendees shared insights into Gen Z’s shopping behavior, marketing trends in the cross-border e-commerce industry. , and discussed how MSMEs (micro, small and medium enterprises) can seize opportunities in the era of social commerce.

During the conference, DHGATE Group launched its new brand structure. Focused on its mission of “Promoting Global Commerce and Supporting Entrepreneurs’ Dreams”, the Group further integrates its centralized business on the DHgate side and decentralized on the MyyShop side as two key drivers for its future growth and clearly emphasizes the continued growth of the global social commerce industry. Under the unified DHGATE Group brand, it also has three strategic business pillars, including DHLink (for smart logistics solutions powered by AI and big data), Niumktg (pronounced new-marketing, a cross-border marketing SaaS platform one-stop-shop providing tailor-made solutions). cross-border marketing solutions) and Tuotuo Digital (for smart digital financial services and fintech solutions) will provide value-added services for the growth of the Group’s business.

“Over the past 18 years, we have harnessed the power of e-commerce to transform cross-border trade in China and actively engaged sellers and buyers globally,” said Diane Wang, Founder, President and CEO of DHGATE Group. “Our unchanging belief is to facilitate global trade and fulfill people’s entrepreneurial dreams. We are committed to providing partners with connections, empowerment, and our guarantee, which echoes our entrepreneurial spirit of helping others succeed and driving us to success.

DHGATE Group’s success has always come from taking a longer-term view of the market, while remaining nimble enough to adapt to changing circumstances. The Group strongly believes in the continued growth of the social commerce market, earlier in June DHGATE Group announced the repositioning of MyyShop as a one-stop social commerce SaaS platform. With “Social Power Boosts Business” as its global brand slogan, MyyShop also unveiled its new logo and website to convey its “young, distinctive, credible and attractive” brand image and to symbolize its pioneering and pioneering spirit as a leader in the rising era of social commerce. MyyShop aims to help MSMEs, especially newbie merchants and people with social influence, to run their own online stores as direct sellers and turn their impact into positive business.

As a leading B2B cross-border e-commerce online transaction and service platform with a solid 18-year history in China, DHGATE Group is dedicated to connecting the most dynamic enterprise in social commerce with unparalleled and robust capabilities of China’s supply chain. This combination gives MyyShop a wide range of advantages, especially in supply chains, AI algorithm capabilities and worry-free cross-border fulfillment solutions.

In the next step, DHGATE Group will continue to explore new possibilities to meet the consumer demand of Generation Z, while aiming to accelerate the digital transformation of traditional global commerce. Between 2019 and 2021, the Group made steady progress in the changing market environment with overall compound growth of 39.8% year-on-year.

To date, in the first quarter of 2022, the number of active users on MyyShop has registered a year-on-year growth of 76.3%, while the number of paying users on MyyShop has registered a year-on-year increase of 65.6%. The Group is convinced that it will continue its rapid growth over the next 3 to 5 years and will maintain the simultaneous growth of its various activities. Meanwhile, MyyShop aims to enable partner influencers and content creators to exceed US$3.8 billion in GMV over the next three years and reach over one million active users.

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