Pop Culture Group Co., Ltd upgrades its organizational structure and determines growth strategies

XIAMEN, China, November 15, 2021 /PRNewswire/ — Pop Culture Group Co., Ltd (“Pop Culture” or the “Company”) (Nasdaq: CPOP), ahop culture society at China, announced today that the Company has upgraded its organizational structure and determined its growth strategies, which revolve around three main business groups: POPIDEA, POPSPORTS and POPLIVE. Following the upgrade of the organizational structure, the company now has businesses in the northeast, north, center, east and south china, which should establish an efficient operating system and abundant resource reserves.

POPIDEA–Digital Intelligence Communication Business Group

POPIDEA includes a strategic consulting division, a creative design division, an offline business division and an online launch division. In the future, the business group will focus on the strategy to provide customers with a variety of one-stop services, namely:

  • Strategic consulting service: through cooperation with many national strategic consulting institutions, the company plans to provide companies with professional strategic consulting services, in areas such as targeted market analysis, branding, marketing, development of sales strategies and other related services.

  • Creative visual presentations and design service: By integrating domestic and foreign individual studios with unique artistic styles, the company expects to act as a strategic partner, business advisor or service provider, to offer visual presentations and more creative designs.

  • PR department: the company plans to organize offline PR activities by adopting relevant strategies and allocating valuable resources, such as lighting and sound teams, actors, presenters, IP partners or other collaborators.

  • Integrated Internet marketing service: The Company plans to use big data tools and various communication media to amplify the effect of integrated marketing, and, in particular, the Company intends to widely distribute more advertisements on the Internet .

POPSPORTS—Pop Sports Group of Companies

The POPSPORTS activity is dedicated to creating an infrastructure and measurable standards for street dance sports. Through this business group, the company strives to create a system to cultivate the Olympic street dance talents through the establishment of the SaaS system of the street dance chain, the standardization of street dance teachers, the development of a China Battle Championships (“CBC”) world professional championship league and the development of a training base for the national street dance team.

POPLIVE —Pop Live Business Group

POPLIVE includes a trademark division, an entertainment and performing arts division, a copyright division, and a Chinese cultural e-commerce division. POPLIVE is designed to improve the company’s brand awareness. It focuses on the strategic cooperation of multiple music labels and other enterprises to establish CPOP labels, to bring together China trending artistic resources and generate artist-related copyrighted content through artistic media, such as video and music. The copyright division can generate more valuable trending content through cross-border cooperation or clearance, and monetize copyrighted content through e-commerce channels.

Mr. Zhuoqin Huang, President and CEO of Pop Culture, said, “Through the upgrade of the organizational structure, we have completed effective integration of our own resources and third-party industry resources, and we we expect to create fruitful opportunities for all parties involved. With the vision of becoming the world’s leading producer of hip-hop cultural content, Pop Culture will continue to create high-quality content like sports and entertainment that young people love. We believe that, driven by our three core businesses, we can create more value for the company, our customers and our investors.”

About Pop Culture Group Co.,Ltd

Based at Xiamen, China, Pop Culture Group Co., Ltd is a hip-hop culture enterprise. The Society aims to promote hip-hop culture and its values ​​of love, peace, unity, respect and fun, and to promote cultural exchanges around hip-hop between United States and China. With the values ​​of hip-hop culture at its core and the younger generation as its primary target audience, the company organizes entertainment events, operates hip-hop-related online programs, and provides event planning and execution services. events and marketing services to corporate clients. The company has focused in recent years on developing and organizing its own hip-hop events. For more information, visit the company’s website at http://ir.popinter.cn/.

Forward-looking statements

Certain statements of historical fact made in this announcement are forward-looking statements. These forward-looking statements involve known and unknown risks and uncertainties, including the spread of the COVID-19 virus or new variants of it, or the occurrence of another wave of cases and the impact it may have. on the Company’s operations and demand for the Company’s services, and are based on current expectations and projections regarding future events and financial trends that the Company believes could affect its financial condition, results of operations, its business strategy and financial needs. Investors can identify these forward-looking statements by words or phrases such as “may”, “will”, “expect”, “anticipate”, “aim”, “estimate”, “has intention to”, “plans”, “believes”, “potential”, “continues”, “is/are likely to” or other similar expressions. The Company undertakes no obligation to update forward-looking statements to reflect subsequent events or circumstances, or changes in its expectations, except as required by law. Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will prove to be correct, and the Company cautions investors that actual results may differ materially from anticipated results and encourages investors to discuss other factors that may affect its future results in the company’s registration statement and other filings with the SEC.

For more information please contact:

Pop Culture Group Co.,Ltd
Investor Relations Department
Email: ir@520pop.com

Ascent Investor Relations LLC
Tina Xiao
Phone: 917-609-0333
Email: tina.xiao@ascent-ir.com


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SOURCE Pop Culture Group Co.,Ltd