Moose Knuckles strengthens its organizational structure and makes three hires – WWD

Moose Knuckles, the Montreal manufacturer of luxury outerwear, sportswear and accessories, is strengthening its organizational structure to fuel its growth.

Josh Puritz joined the company as chief merchant; Julia Yu has been named senior director of collaborations and Katherine Correia has been named vice president of product development.

Puritz was most recently vice president, global menswear merchandising and U.S. retail at Theory. He succeeds Terrence Bogan, who left the company.

Previously, Yu was Director, Collaboration Licensing at Alexander Wang Inc., and prior to that, Director, New Business Strategy at Barneys New York.

Julia Yu

Correia was recently part of Jack Wolfskin’s recent rejuvenation in Wiesbaden, Germany. Previously, she held positions for over eight years at The North Face’s European office in Lugano, Switzerland. While there, she led the development of technical outerwear, lifestyle and collaborations and led the Global Fit Alignment Project team.

Moose Knuckles strengthens its organizational structure and

Katherine Correia

Yu and Correia’s positions are new and they are both based in New York. Correia is based in Montreal.

Puritz and Yu report to Victor Luis, President and CEO of Moose Knuckles Canada, while Correia reports to Albert Alfieri, Head of Production and Sourcing.

“Moose Knuckles Canada continues to innovate bringing fashion and function to the luxury outerwear space, and we are pleased to strengthen our teams as we keep pace with our rapid global growth,” said Luis. “Josh, Julia and Katherine bring a wealth of experience as recognized leaders in their fields, and I couldn’t be more excited to see their impact on our brand and product.”

Noah Stern, a former product manager, became a senior advisor to the company. He will remain a member of the board of directors and, with his family, focuses on philanthropy. They created the Noah and Ronit Stern Family Foundation with a mission to help clean up the world’s oceans and fight climate change through innovation.

In September 2021, Luis assumed the role of CEO, which was previously held jointly by co-founders Noah Stern and Ayal Twik, who became Chief Product Officer and Chief Marketing Officer, respectively.

The fast-growing company has expanded its product line and geographic reach.

“I’ve never really had the opportunity to spend meaningful time outside of fashion, where we’ve been together in the heat of the moment and focused intensely on growing Moose Knuckles as a brand. internationally acclaimed luxury goods hung in the best stores around the world, including ours,” Stern said. “It’s been the craziest ride of my life, the most fun, the most exhilarating, we’ve accomplished so much and will continue to do so, and I couldn’t be more proud of this rocket ship we’ve built together.”

Along the same lines, Moose Knuckles is teaming up with stylists Carlos Nazario and Robbie Spencer for their upcoming collection campaigns. Nazario is currently Global Fashion Director for iD Magazine and will style the Fall 2023 campaign. Spencer is the Fashion Editor for AnOther Magazine in London and will style the Spring 2023 campaign.

“Nazario and Spencer are diverse forces, and their understanding of the culture makes them the perfect extension of the Moose Knuckles team. They have worked with some of the most esteemed photographers and talents in our industry today and their attention to detail will capture the subversive viewpoints of the brand’s iconic aesthetic,” said Luis.


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