The culture of the company, its personality, its way of being and acting, is called the organizational culture. Each company has its own beliefs, values and ways of being, which help customers recognize them. JD Duarteentrepreneur and experienced business leader from Costa Rica, discusses why having a positive organizational culture is important for business to grow.
A positive organizational culture that aligns with business strategy can help identify issues within work groups and create teams with a clear, positive ideology to drive organizational success. Organizational culture can have a significant impact on employee motivation, satisfaction, productivity, and overall happiness.
An organizational culture determines purpose and sets expectations. This motivates and encourages employees to get involved in their work and each other. This increases employee engagement, which in turn leads to greater productivity. Strong bonds between your company and its employees create a positive environment that is hard to ignore.
Duarte says, “People who feel valued and respected within an organization are less likely to leave. Organizations must foster an environment that supports their core values and mission. Happier employees mean less turnover, which represents cost savings for organizations. A strong culture is a positive thing. Organizations should make efforts to improve and maintain it.
Employees with the right tools and resources can improve their productivity and performance. Culture has a direct impact on how people work together.
The organizational culture of an organization is a reflection of its reputation and public image. Based on the interactions between employees and managers, people make assumptions about the culture of an organization.
A weak image or lack of organizational culture can make it difficult for the public to connect with the organization and those who work there. Strong brand identities attract more job candidates and companies that share their mission.
Duarte adds that not every organization can turn ordinary employees into brand advocates. However, those with a strong organizational culture are able to do this.
Recognizing employee accomplishments and celebrating team success are more likely to make employees notice the difference. Employees will feel more accomplished when they work in organizations that do.
People who excel in their jobs and understand the value of their abilities often leave negative workplaces where they feel marginalized and undervalued. An organization’s culture creates a culture of high performance that empowers employees and makes their jobs more enjoyable.
Strong organizational cultures are more likely to rely on onboarding as a way to train new employees. Onboarding programs include orientation, training and performance management.
This gives new employees easy access to the resources they need and makes it easier for them to transition into their new roles. It will also help employees stay loyal and retain their loyalty and reduce frustration when they don’t have the right information.
“Organizational culture improves workflows and guides decision-making. It helps teams overcome ambiguity and obstacles,” says Duarte. “Team members who know the process better are more likely to be motivated to complete projects.”
A clear culture encourages collaboration and unites employees. An organization based on values, standards and identifying with its employees allows them to be positive and remain within the company. This helps employees be more productive and creates a positive image of their workplace. It is a key employer branding factor.
About Jose Daniel Duarte
JD Duarte is from Heredia, Costa Rica. He has been an entrepreneur and business owner for over 20 years and splits his time between his existing operations and finding new opportunities to invest in. When he is not devoting time to his business, he spends time with his wife and two children.
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