Celebrity Cruises Announces New Sales Organizational Structure

Celebrity Cruises is enhancing its sales structure to provide targeted sales and support to national and key accounts, as well as top-notch marketing support to business partners, the company said.

it was announced by Dondra Ritzenthaler, senior vice president of sales, Americas, and Keith Lane, vice president of sales, Americas for the new luxury cruise line.

Highlights of the new structure include:

  • align inside sales with national accounts under the leadership of Jennifer Suarez, associate vice president of national accounts;
  • provide Key Account Manager support to key field accounts;
  • and drive additional business activity in key cities through the line’s field sales managers, who will also be armed with marketing and social media tools, such as Branch Up, for the cruise line’s valued partners. .

Additionally, Celebrity Regional Marketing Managers will be refocused on supporting key partners’ marketing efforts by curating various tools and resources to help grow the business, including leveraging Celebrity’s Marketing Assistance Program 2.0 (MAP) , accessible through CruisingPower.com. MAP offers educational modules, webinars, and ideation workshops, all designed to share current best practices and tools to augment marketing efforts to drive business.

The new organizational structure will come into effect from May 23.

In making the announcement, Ritzenthaler said: “Our business partners have always been the most critical part of Celebrity’s distribution model and we remain vitally important to everyone’s future success as we emerge from the post-closure world. . This new structure leverages our highly talented sales team to uniquely support our national and key accounts with more frequent and consistent touchpoints at every stage of the sales process to drive win-win results for everyone. .

“We know that rebuilding marketing plans and programs is a critical need for so many of our business partners. I’m especially excited to deploy our Regional Marketing Managers to literally step in and leverage their expertise to help our travel partners kick-start their marketing and drive first-to-cruise and first-to-brand. added Lane.

The new structure follows several recent product introductions from Celebrity Cruises, including FlexPay, allowing customization of how and when booking balances are paid; and a new future cruise credit redemption option that applies credits directly to outstanding balances.

Lisa Lutoff-Perlo, President and CEO of Celebrity Cruises, said, “I am thrilled to bring our collective passion and commitment to serve our guests and customers even closer. This new structure will allow us to leverage everyone’s strengths to create a unique Celebrity product and retail experience that will take all of our rebuilding efforts to new levels. And I can’t wait to see the results.”